To run Snapchat Ads on your mobile phone, you first need to create a Snapchat Ads Manager account. Along with that, you should also have a Snapchat Business Account in place.
These two should be ready to successfully run Snapchat Ads on your mobile phone. In this post, you will read about how to run Snapchat Ads on mobile phones. You wouldn’t want to miss reading this. Right away, let’s delve in!
How To Run Snapchat Ads On Mobile Phone
To run Snapchat Ads on your mobile phone, kindly follow these steps:
Step 1. Create A Snapchat Ads Manager Account
To run any kind of ads on Snapchat, you’ll need to first, create a Snapchat Ads Manager account. After you’ve completely set up your Snapchat Ads Manager account, you’ll then be eligible to run ads on Snapchat. If you have issues creating a Snapchat Ads Manager account, you can follow the outline given below:
- Create A Snapchat Account
To create a Snapchat account, first download the Snapchat app from your device app store. After that, click the Sign-Up button and input your information afterward. When you are done creating your Snapchat account, follow the next step.
- Open A Business Account
To open a Snapchat business account, first log in to the Snapchat Ads Manager with your username and password. In the spaces provided, input your preferred business name, business email, and other required details. When you are done with that, select the country of your choice.
- Create A Public Profile For Your Business
On your just-created Business Account, tap on the Public Profiles to be able to create a profile for your business. It is an easy and fast method.
Step 2. Create A Snapchat Ads Campaign
The next thing to do after creating your Snapchat Ads Manager account is to proceed to create a Snapchat Ads Campaign. Tap on the “Create Ads” button located in your Snapchat Ads Manager account to create an ad. After that, you’ll be asked to choose from two options.
It is either you choose from the Instant Create or Advanced Create. For starters, you can start by selecting the Instant Create option which allows you to create one ad campaign at a time. The Advanced Create option, however, allows you to run two ad campaigns on Snapchat.
Step 3. Select Your Campaign Objectives
Your campaign objectives on Snapchat help Snapchat understand the strategy you want to deploy in your ads. You’ll choose whether the purpose of your ad is to drive traffic to a particular website, for viewers to install an app, or whether you want to just draw awareness about your product or service.
Still, under selecting the right Campaign Objectives, you’ll be asked to choose your Ads Schedule. It entails that you select the day or night when you want your ads to be active. Along with that, you should also remember to enter your Campaign Name. You should choose a name that is appropriate for the ad campaign and can be distinguished from other ad campaigns.
Step 4. Set A Budget
The budget for your ad is as important as selecting the right Campaign Objectives for your blog. Without a suitable budget, your ads may not fly and as a result, would fail to yield the desired result. Select the appropriate ad budget to get the desired result.
Step 5. Select Target Audience
A page would then be displayed for you to select your desired target audience. You can select a specific audience based on age, location, language, gender, etc.
Step 6. Select Ad Type
After selecting the target audience you intend to reach, select the Ad Type that would be suitable for your ad. The format you choose should be related to the ads you want to run. You can select Top Snap Only if you intend to drive only views to your ad video.
If you select Web View, you enable interested viewers to be directed to a website. For App Install, those who click on the ad will be directed to the Play Store to download your app. Long Form Video allows ad clickers to watch the full video of the ad. Selecting the appropriate Ad Type would ensure that you get good results from your ad.
Step 7. Monitor Your Ad Campaign
After putting everything in place for your Snapchat ad campaign, the next step would be to monitor how it goes. On your Snapchat Ads Manager dashboard, you can monitor metrics such as Impressions obtained so far, effective Cost Per Swipe Up (eCPSU), effective Cost Per thousand Impressions (eCPM), and total amount spent on running ads campaigns.
FAQ
How much does it cost to put an ad on Snapchat?
To put an ad on Snapchat, you can use as little as $5. However, it is good to note that this amount may not fetch you much ROI than when you higher budget.
Do you need a Snapchat account to run ads?
Yes. That’s a clear criterion for running a Snapchat ad. No Snapchat account, no ads.
How long should a Snapchat ad be?
The recommended Snapchat ad should be between 3 – 6 seconds. It could be longer but if too long, may go against Snapchat Ads guidelines.
Why did my Snapchat ad get rejected?
Your Snapchat ad was rejected because your ads were against the Snapchat guidelines and policy. Kindly read through the Snapchat guidelines and policy before running ads on Snapchat.
What can I do if my ad is rejected?
If your ad is rejected, kindly edit your ad and resubmit your ad. This time make sure you read through the guidelines for making an ad on Snapchat before submitting.
Conclusion
In all honesty, running a Snapchat Ad is not as hard as it appears. Once you have your Snapchat Ads Manager in place, everything else comes easy. Remember this, do not underestimate the power of budgeting when creating Snapchat Ads. It is very vital.
