As a blogger, you might wonder why you’re not seeing the results you expected, especially if you’re relying on AI to generate content. In this post, I’ll show you exactly why using AI might be holding you back and what you can do to stand out from the crowd and thrive in today’s competitive blogging world.
Why AI Isn’t the Magic Solution
Blogging is similar to sports or business: the best performer gets the reward. In sports, it’s the top athlete who wins the trophy, and in business, it’s the best product that conquers the market. The same applies to blogging: to succeed, your content needs to outperform the competition. It’s not enough to match others; your content needs to be 10 times better than what’s already out there.
After writing over 1,000 blog posts across my blogs, I’ve learned that producing the best post isn’t always possible. For example, a topic like “What is the capital of France?” only requires a single sentence: “The capital of France is Paris.” This is a straightforward answer, and you can’t really improve upon it. Even if you add more details, there’s no reason for Google to favor your blog over the millions of others that have covered this exact topic.
The Challenges of Blogging in Saturated Niches
In competitive spaces, especially for simple topics like the one above, it becomes nearly impossible to rank high. Google already has millions of posts to choose from. So, what’s the solution?
To write a blog post that stands out, you must:
- Share firsthand experiences.
- Demonstrate expertise.
- Solve a problem for your audience.
- Offer a unique angle no one else has explored.
- Make your content long, detailed, and easy to understand.
- Use original or high-quality images that support the message.
Simply put, your blog post should be so good that it would be a mistake for your audience to read anything else. However, you can’t apply these strategies to every topic. For instance, writing an in-depth post about the capital of France would be pointless. Instead, your success as a blogger depends on choosing the right topics and providing the best answers.
The Reality of Choosing Blog Topics
One of the biggest realizations I had in my blogging journey was that not every topic is worth pursuing. You could be the best writer in the world, but if your content doesn’t provide something new or add value, it won’t succeed.
To succeed, you need to focus on content gaps—topics that aren’t oversaturated but still have potential for traffic. Ideally, you want to find newer, trendy topics where the content out there isn’t as strong as it could be. Being early to the party gives you a huge advantage.
Example: Why AI Software Reviews Work
In my case, I’ve made most of my blogging income by writing reviews of AI software. Why? Because the competition in this niche is relatively new, and most of the content is low quality. If you search for “best AI tools for students,” you’ll find many blog posts that list products without actually testing them. They’re just written to get clicks and affiliate commissions.
I saw an opportunity to provide real value. Instead of regurgitating what was already out there, I spent hours testing the products myself. As a result, my reviews are more detailed, authentic, and helpful. One of my blog posts, which has over 2,000 words and 10 original images, has made me $2,500 and counting because it’s significantly better than what existed before.
Why AI-Generated Content Falls Short
This brings us to AI-generated content. While AI can help with some aspects of blogging, it can’t do everything. It doesn’t test products, take original images, or create visuals that enhance your message. Most importantly, AI can’t deliver the authenticity and value that readers crave.
I use AI tools all the time, but they only save me about 2-3% of my time. This may allow me to take an extra week off every year, but that’s not the same as automating an entire blog. Despite what some online tutorials suggest, you won’t make thousands of dollars as a beginner blogger with just a few months of AI-generated posts.
Final Thoughts
If you want to succeed in blogging, especially if you’re using AI, the key is to focus on quality over quantity. Look for content gaps, create highly valuable posts, and be authentic. AI is a useful tool, but it’s not a magic solution. To stand out, you need to offer something that no one else can.
